Resurrecting zombie pages involves updating the content so that it's better than before. Using the "noindex" and "disallow" standards, you can prevent search engines from both crawling and indexing empty zombie pages. If a zombie page is indexed, search engines will continue to crawl it regularly, which may cause them to crawl other pages less frequently. On the contrary, indexed zombie pages may drag down the performance of other pages. There's no benefit to having zombie pages indexed. The "noindex" standard tells search engines that a page shouldn't be added to their index, whereas the "disallow" standard prevents them from crawling the page. Search engines will disregard the zombie page with duplicate content while ranking the original page instead.įor empty pages devoid of content, such as internal search results pages, use the "noindex" and "disallow" Robots Exclusion Protocol (REP) standards.
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Redirecting ensures that the original page receives search engines' full attention. If a page has duplicate content, redirect it to the original page with which it shares content. You can't, however, bring pages with duplicate or no content back to life. If a page has low-quality or outdated content, you can bring it back to life by updating it. Others consist of pages with duplicate content or no content at all. Some of them consist of pages with low-quality or outdated content. You may not need to resurrect all of your website's zombie pages.
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